Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
How does a business define digital marketing?
Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don’t, they at least have a social media presence or digital ad strategy.
Our 2024 State of Marketing Survey found that Social media is the highest-return marketing channel and will see the most growth in 2024.
Overall, digital marketing is defined as using numerous digital tactics and channels to connect with customers where they spend much of their time: online.
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals.
Depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels they have available.
A content marketer, for example, could create a series of blog posts that generate leads from an ebook.
A social media marketer might help promote those blogs through paid and organic posts on the business’s social media accounts, and the email marketer could create an email campaign to send those who download the ebook more information on the company.
Types of Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
- Search Engine Marketing (SEM)
- Instant Messaging Marketing